Paranormal Activity is based on a true story.
The title stands out well as the text is in red upon a black background, The colours red and black are very popular when making horror film posters because of the connotations of the two colours, red suggests blood and gore, or danger and black connotes darkness and spook. This is what identifies this film poster as being a horror.
The main image of the poster establishes that the film takes place in a house and is filmed by a home camera, this will engage the audience because it creates a more realist narrative as it is filmed with an ordinary camera where there can be no major editing involved yet that is what the audience suspects. In the image, you can see the woman pointing to something that the audience can not see, this creates a sense of wonder for the audience that is highlighted in Barthes theory because the audience will want to know what she is pointing at.
This poster has a web address on it to support the film. This helps to get more of the target audience interested in watching the film. The film hasn't go any credits or who it has been produced by this suggests to me that the producers have done this to create a more real film. Also, there isn't a famous main character its just two normal human beings therefore creating that feel of realism more.
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